Commercial # 1
Uses appeal to the common, average, American to grab a hold of it's audience. It creates a sense of warmth within the commercial to make people believe that they can trust in that product.
Commercial #2
Uses the same appeals in the sense that it makes the viewer believe that if he/she wants safety for himself, others, and his/her children, this car is the right choice. As well, it sympathizes with the common American in the fact that they are insecure about putting their children on the road.
Commercial #3
Uses appeals to patriotism through showing the hard work and labor that the country had to go through to get to where it is now and uses the appeals of progress to show that they product they are trying to sell is symbolic of all of those appeals.
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